How Do You Know Your Church Campus Is Working?

Getting your internet church campus setup is just the first step. Once you're scheduling weekly experiences, how can you measure success?

	Statistics and Reporting Many of the the unique features of an internet church campus can provide statistics that are just not possible in a traditional church. Not only can you see how many people came but what did they do when they were there? Did you ask any questions during the service? How did they respond? Did people stay for the entire service or just part of it? This is just some of the information that will be available to you. Attendance If you provide a way for people to login to their account or login as a guest, you might want to ask them to identify how many people are watching the service from that computer. This will help you determine the true attendance for any service. You will be able to use stats from multiple tools like your video stream, chat tools, and Google Analytics, but all of those tools will only show you connections and not how many people are watching from one machine.
	Communication Cards This is a way for attenders to provide feedback about anything. You can request certain information but allow them to enter only the information they're interested in sharing. This might be a good way to get feedback about the service and how the internet campus can be improved.
	Marketing the Campus So now that you have an internet church campus how do you get people to come? Because your website is available to the world you will no longer be advertising to a regional market. We can help you think through the best marketing options for your church some of which might include, Pay Per Click advertising and leveraging online social networks. You might also want to think about when you offer service times for your internet campus which will effect who your target market is. If you offer weekday service times or evening services you will potentially reach people who are unable to attend church on the weekends and you will probably reach more of an international market as well.
	Website Hosting Once you have an internet church campus you will be inviting lots of people to your website all at the same time. Website hosting is certainly not created equal and the last thing you want to happen is have the site unavailable at the time of the service. We can help you weigh the options of shared web hosting, cloud/grid hosting, and dedicated servers. We can also help your determine what hosting requirements are neccessary based on the features that you want in your internet campus. Some website hosting only provides linux or windows based hosting options while others provide the ability to leverage just about any technology including PHP, ASP, .NET, Perl, Ruby on Rails, ColdFusion, SQL Server, MySQL, etc.